top of page
HOUSTON METHODIST
The Challenge: To create a refreshed brand identity and campaign to draw commercially insured patients to seek every day health care services, broadening its appeal beyond its established realm of high-level medical expertise.
The Solution: We created a campaign built on "Leading Medicine" that tied together extraordinary and the everyday healthcare experiences.
We began with a manifesto and an invitation for Houston Methodist to guide patients through any healthcare challenges they may encounter- from the routine to the exceptional.
We developed a visual language for print, digital, social, television, and online assets.
bottom of page